TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service disclosed that it currently hosts more than 1 thousand million content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift coincides with a surge in AI content, driven by recent AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A considerable share of this material is considered low-quality AI content, a label for inferior, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that many people like content produced via AI tools, from digital art to educational videos, and we aim to offer the community the ability to adjust the amount of that, depending on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its network labeled as made with AI. Collectively, more than 100 million pieces of content are uploaded to the app each day, making clips made by AI a limited part of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI-generated videos they watch by using the “manage topic” option in the app and selecting AI-made media. Other topics that currently be controlled under the setting include current affairs, fashion, aesthetics, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to tag convincing artificially created content, and it prohibits malicious AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be removed under its user guidelines.
Furthermore, the service will henceforth add an artificially created watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is designed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally launching a two million dollar awareness program for specialists and groups to produce learning resources about ethical AI use. This program will support charitable organizations dedicated to training computer science.
Moderation Strategy
TikTok has supported its safety measures, amid discussion over plans to lay off hundreds of review team members in Britain. It is planning to eliminate hundreds of positions in its trust and safety department in London, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most harmful content prior to it has to be seen by humans. The platform announced a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to the use of its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
